As part of our blog series for World Consumer Rights Day, we asked thought leaders across the world to provide insight into the campaign theme 'The Sustainable Consumer'. After all, is it all that bad to want better healthcare, more varieties of food, longer lives, better education, safer communities, better roads, more telecommunication and comfortable lives for our families and children? Sustainability is just as important now. This section provides one idea each for practicing SCP by three key organisations: government, industries, and educational institutes. “The situation the Earth is in today has been created by unmindful production and unmindful consumption. Workers have access to healthcare and time off. 2015 marks the end of a decade of action by the UN on promoting water and sanitation issue, a campaign which has seen an improvement in awareness of the threat that water sustainability poses both to sustainable development and political security. But yet we are not using the natural resources responsibly also steadily generating more and more waste over the years, filling our landfills and depleting the environment. We consume to forget our worries and our anxieties. Why talk about Sustainable Food? Working relationships are built on Transparency and Accountability. The importance of water sustainability. The research also showed that there are little or no sustainable alternatives in the market which limits consumers from making sustainable choices.7 A major reason why we fall short in adopting SCP practices could be that we lack the knowledge and technical expertise around adopting sustainable practices, which is understandable since Sustainable Consumption and Production is a fairly new topic in the international scene as well. Hence, compared to the traditional linear economic model, which pursues mass production and mass consumption, the CE model is essentially an ecological economy, aimed at increasing the recycling and reutilization of products and recovery of resources. Different models of economic development lead to different consumption ethics. Halving per capita global food waste at the retailer and consumer levels is also important for creating … Capacity Building through further education, job training, and other opportunities. needs of the present without compromising the ability of future generations to meet In a climate crisis, shoppers are demanding more eco-friendly products and brands are delivering. And attain better development outcomes. By adopting SCP practices, Bhutan would actually be demonstrating GNH in action. Sustainability in business has long been a subject of debate as people become more aware of how consumption directly impacts the planet in which we live in. Sustainability is important for a very simple, very straightforward reason: we cannot maintain our quality of life as human beings, the diversity of life on Earth, or Earth’s ecosystems unless we embrace it. This can encompass a whole host of business and production practices aimed at treating the workers fairly and minimizing the impact on the environment. Although teachers responded that they had a fair understanding about sustainability, none of them felt confident about their ability to teach it. The United Nations’ 2030 Agenda for Sustainable Development to “end poverty, protect the planet, and ensure prosperity for all” demonstrates an international aspiration for balanced and harmonious development. https://sundaramk.sg-host.com/Handmade/new-arrivals/, Your email address will not be published. Let’s check in and see if it’s still relevant today. and population is growing so we need a sustainable. In other words, in order to ensure that development addresses the need of all humanity while removing excessive stress on the planet, adoption of sustainable patterns of consumption and production is an imperative. It is mandatory to procure user consent prior to running these cookies on your website. Formal jobs make a very small fraction. When Your Personal Data Becomes Everyone’s Property, Good, Bad, Neither: Some Reflections on Technology and Culture. You also have the option to opt-out of these cookies. Geologists have declared that we have entered a new epoch since 1950, “the Anthropocene” where human activity has an incredible impact on the environment of the planet. An idea for the government:  In a small country like Bhutan with a relatively large public sector that has significant purchasing power (around 60 percent of annual government budget is spent in procurement), changing public procurement practices in favour of sustainable goods and services would have a major positive impact in Bhutan. Over 60 per cent of executives confirm that sustainability is important in business due to increased brand value, customer loyalty and revenues. Sustainable Consumption in Asia-Why Is it Important, and Do Consumers Care? It requires YOU to think before you shop, to consider just how your lifestyle affects other people and communities. Here are some practical steps for staying on track during the crisis. Because biodegradable products make up over half of the products on the market, people have an understanding that sustainable consumption is already successful. But opting out of some of these cookies may have an effect on your browsing experience. This can encompass a whole host of business and production practices aimed at treating the workers fairly and minimizing the impact on … COVID-19 drove more consumer awareness and intention to lower consumption impact on natural resources. Bhutan has captured the world’s imagination as a nation following a unique development trajectory. In 2008, Bhutan’s tourism policy changed from “high value — low volume” to “high value — low (environment) impact” indicating a strategic direction towards sustainable tourism. Once the government becomes the role model, individuals too will have access to sustainable products that they can purchase and consume. While there are various policies and implementation instruments to encourage SCP as presented in the section above, in order to catalyse real action, the government can in fact use its position as the single largest consumer to demand environmentally-friendly and socially-responsible products so that businesses start introducing those products in the Bhutanese market. In order to discourage fossil fuel-based transport, the government imposes a 5 percent green tax on fossil fuels and a 5 percent green tax on import of fossil fuel-based vehicles. Pursuing sustainability requires a careful balance of meeting our economic and environmental goals instead of solely focusing on conserving the environment. Climate change continues to affect our lives as well as the fate of all other species around the planet. Commitment to Non-Discrimination, Gender Equality, Freedom of Association. Importance of Sustainable Development for the Economic Growth of a Country! If we keep consuming and producing like we do currently, there will come a day when the earth can no longer provide us with the resources necessary to fulfil our unlimited wants. Here's our deep dive on why sustainable fashion sells. Consumption refers not only to individuals and households, but also to governments, business, and other institutions. In a world where progress is defined by economic development, pursuing GNH essentially requires Bhutan to leapfrog conventional practices. c) Educate the future generation of sustainability-oriented individuals. August 31, 2015. Alongside the cars we drive and the energy we use to … In fact, it seems like an idealistic and esoteric goal. It is estimated that the world population will reach 9.5 billion by 2050. A survey carried out among a few schools in Thimphu for the EGO to ECO Challenge indicated that students (K-12) had little or no idea about what the term “sustainability” meant. Because solar and wind power are leading sources of electricity generation around the world, sustainable consumption of products is seen as less important. In addition, humans exert a special kind of stress on the planet, an exponential pressure to provide beyond the basic needs such as bigger houses, nicer cars, the latest gadgets and appliances, entertainment, fashion items, annual vacations and so on. So what does ethically produced mean in terms of fair trade? The Department of Renewable Energy (DRE) has developed an Integrated Energy Master Plan. Tranquilising ourselves with over-consumption is not the way” – Thich Nhat Hanh. However, it is also true that, although there is a general awareness about sustainability, Bhutanese individuals and organisations lack the commitment and initiative to take bold actions for adopting SCP. consumption campaigns can flourish – highlight the importance to sustainable consumption initiatives of setting clear targets and evaluation mechanisms. There are 11 targets for Goal 12 which includes reduction of food waste (including post-harvest losses), sound management of waste (including chemical waste), reduction of waste generation, incorporation of sustainable practices in industries, sustainable public procurement and adoption of sustainable lifestyles. Fair trade focuses on creating dignified and empowering employment for workers in undeveloped areas typically for the people in developing countries. Main Features. Workers receive fair wages, and men and women are paid equally. Encouraging industries, businesses and consumers to recycle and reduce waste is equally important, as is supporting developing countries to move towards more sustainable patterns of consumption by 2030. Notify me of follow-up comments by email. Perhaps the Middle Path is the way. Workers have access to financial assistance to help them gain independence and escape poverty. The survey also indicated that most students (and thus families) do not practice simple sustainable habits (carpooling, turning the tap off while applying soap, unplugging appliances when not in use, etc). By reporting on sustainability, companies can become an integral partner in achieving sustainable development goals. Forget the wants, the earth may, in fact, be unable to provide us with what we need: clean water, air, food and basic shelter. For instance, human activity has pushed extinction rates of animals and plants far above the long-term average, increased levels of carbon dioxide in the atmosphere at the fastest rate in 66 million years, put so much plastic in the waterways that microplastic particles are now omnipresent, doubled the nitrogen and phosphorous in our soils in the past century with fertiliser use, and left a permanent layer of black carbon (airborne particulates from fossil fuel burning) that affects human health, visibility, ecosystems, agricultural productivity and exacerbates global warming. Workers receive long-term employment opportunities. Simply put, Ethical Consumption is about making the connections between a product, where that product originated and in what context it has been produced. Sustainability is important, because our world may even be lonely after all. Sustainable consumption is the use of material products, energy and immaterial services in such a way that their use minimizes impacts on the environment, so that human needs can be met not only in the present but also for future generations. Sustainable consumption is the consumption of goods and services that have minimal impact upon the environment, are socially equitable and economically viable whilst meeting the basic needs of humans, worldwide. Historical and projected World Energy Consumption by Fuel Type, in units of quadrillion Btu [1]. Promoting sustainable consumption is equally important to limit negative environmental and social externalities as well as to provide markets for sustainable pr… *. Food is essential to life. These cookies will be stored in your browser only with your consent. However, we must take pride in the fact that we are on to something. Sustainability is an increasingly important issue for many people, especially in the business world. How important is sustainability to the economy? By buying fair trade, hand made products online or in stores, you can support positive, uplifting, and ethical working conditions around the world. Yet ethical, sustainable choices can actually help address many of these issues in ways you may not expect. Traditional Puppet Making Online Workshop, Shilp World Digital Summit – National Handloom Day, Miniature Paintings Online Classes by Shilp Guru Babulal Marotia, 23rd MAY: Online Madhubani Paintings Workshop With Shalini Karn, Leather Fashion Show in Germany on the occasion of Indian Leather Day. A Step Towards Adopting SCP Practices in Bhutan. Earth gives us everything we need for living but the humanity is under threat of extinction if we do not start taking better care for the environment and live more sustainable - reduce the harmful impact of human activities on the environment and reduce consumption of natural resources. That’s important to prevent power shortages. For instance, a study carried out in 2014-15 by the Sustainable & Efficient Industrial Development project showed that Bhutanese industries lacked even the most basic energy efficiency and sustainability practices (such as energy auditing, and waste management efficient machinery). Required fields are marked *, By using this form you agree with the storage and handling of your data by this website. The pursuit of happiness through the Gross National Happiness (GNH) philosophy can at times seem lofty and abstract: we want our development to be equitable and sustainable while taking due consideration of our environment, our society and our culture, all under the umbrella of good governance. People are aware that the food they eat is an important factor affecting their health, but what is less well known is the impact producing and consuming food has on the world's resources. Not only do such mechanisms allow for an assessment of the cost-effectiveness of different programmes, but they provide feedback to consumers and partners. Including general SCP topics in K-12 education and specific courses in college and higher institutions would be an important first step towards ensuring conscious consumption in the future. Thus our governments, our businesses, and we as individuals engage in a whole lot of human activity in pursuit of better lives. The biggest tragedy that is although we are guided by GNH philosophy, Bhutan tries to catch-up with the rest of the world; and quite frankly, in the current technology-driven, fast-changing world, we may never be able to truly catch-up. A large share of the world population is still consuming far too little to meet even their basic needs. Simply put, Ethical Consumption is about making the connections between a product, where that product originated and in what context it has been produced. She has an MBA from Aarhus School of Business in Denmark and a BA in Economics and International Relations from Tufts University in America. Goal 12 of the Sustainable Development Goals (SDGs) of the United Nations is to “ensure sustainable consumption and production (SCP) patterns.” It means being mindful about what, how, and how much we produce and consume so that the earth’s resources are used judiciously and preserved for future generations. The next step is to roll up our sleeves and actually start doing something. Ironically, for a country that follows the GNH philosophy, Bhutan has not advanced much in adopting sustainable production and consumption patterns. Unfortunately, all the human activity comes at a cost to the planet, be it aimed at meeting needs or fulfilling wants. In 1972, the Club of Rome published The Limits to Growth, a report that used computer simulations to show where the human race was heading at the time. Our consumption (and production) pattern is problematic because we only have one planet with finite resources. While our GHN philosophy is unique, we are certainly not alone in the desire to realise a balanced approach to development. For example, the Sustainable Development agenda extends the 2000 Millennium Development Goals, which were designed to eradicate extreme poverty and improve the health and welfare of the world's poorest people by 2015; it complements the 2015 Paris Agreement on Climate … The number may not mean much until we consider that 70 percent of the world’s population is predicted to live in resource-intensive urban areas and 3 billion middle class consumers will join the global economy by 2040. Whether it is checking population growth or letting go of all our wants and desires (beyond the basic necessities), debating roles of economy and technology or rethinking current systems and institutions, these “big questions” are difficult to answer and even more complicated to achieve. While government policies and a vision for sustainable development are noble efforts, without real partnership with the private sector, development will hardly be sustainable (or equitable). Encouraging industries, businesses and consumers to recycle and reduce waste is equally important, as is supporting developing countries to move towards more sustainable patterns of consumption by 2030. Perhaps we could pursue SCP through applying Buddhist wisdom and concepts such as interconnectedness, dependent co-arising, karma and non-materialism? SCP is important because human beings exert extreme stress on the planet and its resources. In the same vein, the latest Economic Development Policy (EDP) 2016 aims to incorporate various sustainable aspects in Bhutan’s economic growth by prioritising energy efficiency, better building and product standards and local production and consumption. A series of research conducted by the Green Public Procurement in Bhutan (GPP Bhutan) project reveal that public authorities in Bhutan do not have a mechanism in their tendering process to consider social and environmental impacts while purchasing goods and services and investing in infrastructure. Sustainable consumption is closely related to … Additionally, not all our wants are superficial. Judging by the current practices of government offices, businesses, and individuals in Bhutan against those targets, we are barely sustainable. Therefore, considering 1) the unlimited human aspiration and increasing disposable income 2) the need to alleviate poverty and provide decent living standards for the entire world’s (growing) population and 3) the incredible impact of human activity on earth, we must find solutions and compromises. These are few of the characteristics supported by the Fair Trade Movement: Create Opportunities for Economically Disadvantaged Producers. Sustainable development consists of a long-term, integrated approach to developing and achieving a healthy community by jointly addressing economic, environmental, and social issues, whilst avoiding the over consumption of key natural resources. This is why the Sustainable Development agenda compliments and extend other agreements. Data and Statistics / … B. Businesses and industry invest in renewables to avoid disruptions, including resilience to weather-related impacts of climate change. What are Asian consumers’ perceptions, attitudes, preferences, and buying behaviors related to sustainability? 2. The results come from the World Economic Forum’s annual survey, which was given to more than 31,000 18-to-35-year-olds across 186 countries.These are the top-10 most concerning world issues, according to millennials. About Author: Pem Lama is interested in balancing ecological sustainability, economic growth and social progress. For instance, the National Environment Commission is undertaking several SCP-related policy initiatives in Bhutan such as mainstreaming SCP into national policies, supporting sustainable hotels, sustainable public procurement, integrating SCP learning in vocational education and initiating paperless office operations in the public sector. An idea for educational institutes: Educational institutes could begin to incorporate SCP topics in their curriculum. We also use third-party cookies that help us analyze and understand how you use this website. The efficient management of our shared natural resources, and the way we dispose of toxic waste and pollutants, are important targets to achieve this goal. It requires YOU to think before you shop, to consider just how your lifestyle affects other people and communities. We'll assume you're ok with this, but you can opt-out if you wish. No matter what you think the world’s biggest issues are, you are unlikely to think of every day choices you make as a consumer as either a problem or a solution. Put simply, it means more people with greater wants will consume more. Specially for developing countries such as India there is a huge income disparity between the people, sizeable number of people are living below poverty line. An idea for industries: As the key player in adopting sustainable production, industries (especially large ones) could start to adopt sustainable practices and to integrate sustainability information into their annual reports. Keywords: Freshwater. Sustainable development came to the fore over 30 years ago. As sustainable consumers and producers, we would bypass inefficient, polluting, and costly phases of development and jump directly into building a sustainable society. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. In interior design projects, sustainable design is involved with such factors as determining efficient and effective use of space, selecting construction materials that offer low environmental impact and lowering pollution, waste and energy consumption. The challenge and thus the opportunity for us Bhutanese is to connect new and foreign knowledge with old and native wisdom in order to showcase sustainable development. Providing information and knowledge on SCP through research and in curriculum is crucial to-, b) Help industries adopt better practices. Sustainable living in its truest sense may be achieved only if we radically change our consciousness. Importance of Sustainability and Recycling. Fossil fuels are carbon-based materials found in the Earth’s subsurface, formed from decomposing plant and animal remains over the span of millions of years [3]. No. What do you think the most pressing problems in the world today? So, on one hand we have rich people “wanting more” and, on the other, we have poor people “needing” the essentials. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Figure 1. Economists have used the term sustainable development in an attempt to clarify the balance between economic growths on the one hand and conservation and protection of environment on the other. Every living being relies on the planet for the basic needs of air, food, water and shelter. How is shifting consumer behavior impacting brands in the short- and long-term? Every living being relies on the planet for the basic needs of air, food, water and shelter. To ensure sustainable consumption and production practices necessarily entails to respect the biophysical boundaries of the planet and to reduce current global consumption rates in order to fit with the biophysical capacity to produce ecosystem services and benefits. S ustainability and ESG are now more important than ever. Sustainable consumption targets everyone, across all sectors and all nations, from the individual to governments and multinational conglomerates. Another facet of the state of humanity is that while we have made good progress in addressing poverty, 1.2 billion people are still living in extreme poverty today. Your email address will not be published. Perhaps we should try paving a new path to progress that is adjusted to the local context. The novel coronavirus (COVID-19) is testing our health, social and economic systems in extreme ways. Water sustainability is, therefore, at the core of GEF … Take Unilever’s “Sustainable Living” which has the ambition to decouple growth and output as well as reduce its resource footprint by focusing on waste reduction, resource efficiency, sustainability innovation and ecological sourcing (like in organic palm oil). Due to our development philosophy and the visionary leadership of our Kings, the policy settings are very favourable towards Sustainable Consumption and Production. Dorah Marema, President of GenderCC Women for Climate Justice 's board and one the founders of GenderCC Southern Africa blogs about some of the solutions to climate change and how consumers can play a part. It means more people with greater wants will consume more covid-19 ) is testing our health, social and systems! People have an understanding that sustainable consumption and production ) pattern is problematic we... Population is still consuming far too little to meet the need of the on... Disadvantaged Producers GNH in action you navigate through the website 's our deep dive on why sustainable fashion.! To realise a balanced approach to development this category only includes cookies help... Forget our worries and our anxieties Opportunities for Economically Disadvantaged Producers GNH in action are. Everyone ’ s still relevant today further education, job training, we! 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